GAMIFICATION · MARKETING · GAME TEMPLATES · FOR BUSINESSES OF ANY SIZE

Ready-made game templates, customizable to your brand

Playmar. Ready-made marketing gamification templates you can adapt to your brand manually or with AI, and launch in days, not months 👾

Every game template has a free demo. Try it and see how it looks.

VIEW TEMPLATES & PRICING

See full descriptions, free demos and pricing for every Playmar game template.

01 About Playmar

Playmar is a library of ready-made marketing game templates by WE2 DIGITAL AGENCY, a team based in Spain with over 10 years in brand gamification.

We took mechanics proven in real campaigns for top global brands and turned them into products. Three are available now: Advent Calendar, Wheel of Fortune and Memory Match, with more on the way.

Instead of paying for months of custom development, you pick a template, adapt it to your brand and launch.

Built for marketing, CRM, loyalty and growth teams that already have an audience and need it to engage, come back and convert. Gamification works in almost any industry, and our deepest experience is in e-commerce, retail and fintech. It works for businesses of any size and is a great fit for small and mid‑sized companies.

BY WE2 DIGITAL AGENCY 10+ YEARS IN GAMIFICATION READY GAME TEMPLATES

02 Why brands use gamification

Games turn your audience's attention into clicks, sign-ups and sales.

A game format of communication with your target audience opens new ways to grow conversion and customer loyalty.

GAMIFICATION DELIVERS*

Up to5× CTR

HIGHER CLICK-THROUGH RATE THAN STANDARD
AD BANNERS AND EMAILS

Lower CPC

COST PER CLICK DROPS AS ENGAGEMENT GROWS

Up to10 – 15 min

OF IN-GAME ENGAGEMENT WITH YOUR BRAND

* Based on WE2 DIGITAL experience and cases. Results depend on audience and mechanic.

03

So, why would your brand need gamification?

Game projects solve at least three marketing problems:

Share-your-result screen of a branded game

Attracting new users

+24.9%*

Games pull users into a conversation with your brand. And they spread: players happily share their results on social media and bring friends along.

Branded memory game

Retaining current users

+28.5%*

A game demands attention and engagement, so players stay on your site longer and respond better to branded content.

Hidden objects game in a kitchen

Monetization

+11.3%*

Attention turns into revenue. In the extra minutes players spend with your brand, they see more of your offers, and more visitors become buyers.

*Based on our experience, of course :)

04

And why use ready-made game templates?

There are three main ways to launch branded gamification: build it from scratch in-house or hire an agency, use a SaaS game builder, or start from a ready-made template. Here is how they compare.

OPTION 1

Custom development

An in-house team or an agency builds the game for you. Full freedom, but often a long, costly and resource-intensive process.

  • Designed from scratch: the concept, the mechanic and the game design are all created anew.
  • Built from scratch: development and testing of a product made for one project.
  • Many stages and approvals inside your company, which can stretch the timeline to months.
  • High cost: a whole team and a lot of internal resources, so the final cost of the project grows.
  • Starts over for every campaign: a new game means a new brief, design and development cycle, and a new budget.
OPTION 2

SaaS game builders

Quick to start technically, but you work inside someone else's platform.

  • Monthly subscription: you keep paying for access for as long as you need the tool.
  • Customization is limited by the platform: you work within its settings, components and logic.
  • You still design the whole campaign: the mechanic, the player journey, game states, reward logic and how it all fits your marketing and systems.
  • Features depend on your plan: advanced options and integrations may need a more expensive plan, and non-standard scenarios can hit the builder's limits.
  • Time to learn: even with no-code tools, a well-built campaign takes time and practice on the platform.
  • A third-party dependency: your game and its data run through the platform's infrastructure, not fully inside your own.
OPTION 3 · PLAYMAR

Ready-made game templates

Real flexibility for your gamification project and Playmar expertise, without the heavy lifting: the game is already designed, built and assembled, so all that's left is to customize it.

  • One marketer can do most of the work: take a proven mechanic, adapt it to your brand, add your content and set it up almost to a production-ready state. Developers only connect it to your systems, such as CRM or CDP, and publish it.
  • Saves budget and resources: no mechanic, game design or development from scratch. For the visual side, all you need is your brandbook and brand assets.
  • Proven mechanics: game formats our team knows well and has used in real projects for major brands, not an experiment made for one campaign.
  • Yours to keep: the template stays with you. Reuse it for your next campaigns: a real asset for brands that run gamification regularly.
  • Expert help when you need it: choose a tier with 20 hours of Playmar specialists for extra customization, technical questions or preparing the integration.

Faster. Easier. More cost-efficient.

START HERE

Try before you buy

Every game template has a free demo that opens with a simple link, right in your browser.

  • See the template in action: how the game looks and how the mechanic plays.
  • Explore the customization menu on the right: which elements of this template you can change and which variants it offers.
  • Know what's possible out of the box: the demo shows the options, and the full customization happens after purchase.
  • Pick the tier that fits: launch it yourself or with our support.
  • Need something unique? WE2 DIGITAL builds fully custom games too.
TRY A FREE DEMO

AND THERE'S MORE

CORE OFFER
05

Our products: game templates

Playmar games help brands attract new audiences, grow their customer base, bring inactive customers back and get more from the audience they already have.

WHO IT'S FOR

Brands and businesses of any size, including multi-brand companies. Built for marketing, CRM, loyalty and growth teams in almost any industry, including e-commerce, retail and fintech. A great fit for small and mid‑sized companies without a big budget or a dedicated dev team.

WHAT IT DOES

Lets you quickly build and launch a gamification campaign instead of one more email, push notification or banner. Your audience doesn't just get another marketing message: they play, have fun and interact with your brand in a more noticeable way.

HOW IT HELPS

Drive sales and clicks, encourage promo code use, hand out bonuses and rewards, and lift engagement and other marketing metrics. And refresh your brand's communication with more interactive, unexpected activities.

GAME TEMPLATES AVAILABLE NOW

✦ WITH AI STUDIOFREE DEMO

Advent Calendar

4.9 (9 ratings on Gumroad)

From €389

A daily reveal campaign that brings your audience back day after day.

  • 6 daily offers by default, any number with AI Studio
  • Promo code with one-click copy on every card, locked and expired card states
  • Optional AI Studio: customize in chat with Codex

TIERS

INTERACTIVE DEMOFREE

Clickable preview with an admin panel. See how it feels before you buy.

DO IT YOURSELF

Figma file, production-ready code, setup and analytics guides, 2 consultation hours.

DO IT YOURSELF + AI STUDIO

Everything in Do It Yourself, plus AI Studio access. Works with Codex for now.

DONE TOGETHER

Everything in Do It Yourself, plus we brand and assemble the game for you. 20 support hours.

VIEW ON GUMROAD
FREE DEMO

Wheel of Fortune

4.8 (6 ratings on Gumroad)

From €389

A spin-to-win reward that turns a visit into a redeemed offer.

  • 10 sections, up to 10 offers
  • 1 spin per visit by default, one clear conversion moment
  • Promo code or CTA button on the final screen

TIERS

INTERACTIVE DEMOFREE

Clickable preview with an admin panel.

DO IT YOURSELF

Figma file, production-ready code, setup and analytics guides, 2 consultation hours.

DONE TOGETHER

Everything in Do It Yourself, plus we brand and assemble the game for you. 20 support hours.

VIEW ON GUMROAD
FREE DEMO

Memory Match

4.9 (9 ratings on Gumroad)

From €389

Sixty seconds of focused attention on your brand, ending in a conversion.

  • 12 cards, 6 pairs, 60-second timer
  • Promo code on the win screen
  • Try-again screen keeps players in the game

TIERS

INTERACTIVE DEMOFREE

Clickable preview with an admin panel.

DO IT YOURSELF

Figma file, production-ready code, setup and analytics guides, 2 consultation hours.

DONE TOGETHER

Everything in Do It Yourself, plus we brand and assemble the game for you. 20 support hours.

VIEW ON GUMROAD

Prices exclude VAT. Every paid tier ships a launch-ready build that you host on your own site. Site and app integration isn't included in Do It Yourself; in Done Together, we agree upfront how the 20 hours are used, which may include help with a simple integration.

COMING SOON Runner Gift Box Quiz Hidden Objects Lucky Pick
FREE ON GUMROAD

Free Products

Free resources built on our team's experience: marketing materials, gamification insights and practical tools. Free to download on Gumroad.

SEE ALL PRODUCTS ON GUMROAD
06

Why trust your gamification to Playmar?

Ready-made doesn't mean generic. Here is what you get with every Playmar game template.

100+

Gamification campaigns for global brands

Playmar is part of WE2 DIGITAL AGENCY. For more than 10 years our team has built gamification for global brands and delivered 100+ projects. The mechanics behind Playmar games have been used again and again in real campaigns for major brands, and we packed that experience into ready-made products. You get more than a template: you get our gamification expertise.

Buy once

Unlimited campaigns

One Playmar license covers your brand with unlimited campaigns. The game, code, design and assets you buy from us stay with you.

Fair price

From €389

Pay once for a ready template instead of paying again for custom development, an agency or a game built from scratch for every new campaign.

In days

Launch in days, not weeks or months

In our experience, a full launch with a ready-made template can take about 3 business days. The exact timing depends on your team and integrations.

Any screen

Mobile-first and responsive

Every Playmar template is built responsive for mobile, tablet and desktop, so the game works on the screens your audience uses.

Human-made

Safe, developer-verified code

Every Playmar template is written and code-reviewed by our developers, not unchecked AI-generated code. Clean production code with no hidden logic, a safe base for your project.

GA4

Ready for analytics

Custom game events are already built into every Playmar template, with an analytics guide. Connect them to your GA4 and GTM setup and add your own events if you need more.

Expert support

Real people are here to help you launch

We don't leave you alone after purchase. Depending on the tier, you get from 2 to 20 hours with the Playmar team: answers, advice and help until launch.

Try any game for free

Open the demo, click through it and share it with your team before you decide.

EXPLORE TEMPLATES
07

Q&A. Let's clear things up

Honest answers to the questions you are probably asking yourself.

01

Who are Playmar games for?

For any business that wants to engage its audience and attract new customers, from an online store to a global brand. Playmar is a great fit for small and mid-sized companies: you don't need a big budget or a dev team, and the mechanics are already proven, so there's no guessing which game will work. All you need is a website or app and an audience to show the game to.

02

What exactly do I get after purchase?

Every paid tier includes the game itself (production-ready code with replaceable assets), the full design in Figma, setup and analytics guides and 2 consultation hours. Advent Calendar also has a tier with AI Studio. For every game you can choose Done Together: everything in Do It Yourself, plus our team brands and assembles the game for you, with 20 support hours. The template stays with you.

03

Do I need a developer to launch?

Not for most of the work. A marketer can adapt the template to the brand, add the content and set it up almost to a production-ready state with the guides, or with an AI agent in AI Studio for Advent Calendar. A developer is needed at the end: to connect the game to your systems, such as CRM or CDP, and publish it. You can also pick Done Together, and we assemble the game for you.

04

Where can I place the game?

Wherever your audience is: on your website, inside your mobile app via WebView, on a campaign landing page or on a separate site. The final game is a static build (HTML, CSS, JS), so it fits most setups. You decide where it lives and which systems it connects to, and your team or agency embeds it.

05

How much can I customize the game?

You can change colors, logo, images, texts, promo codes, links and the other parameters each template provides, without deep coding skills. For deeper changes you get the full Figma project and design assets, so your team can rework the design and rebuild the game. Every template has its limits: new mechanics or fully custom art are a job for WE2 DIGITAL.

06

How does AI Studio work?

AI Studio (Playmar Studio) is our AI-ready workspace for customizing Playmar games. You connect Codex to it (for now AI Studio works with Codex only) and describe changes in plain language. AI Studio applies them, checks the build and gives you a preview and launch-ready files. It's available for Advent Calendar. Assets you upload to AI Studio, such as your logo and game images, stay inside Studio and are used only for your project. Your final game runs on your own servers, and we don't collect any player data.

07

Can I reuse one template for many campaigns?

Yes. One purchase covers one brand with unlimited campaigns, so you can relaunch the same game as often as you like: change the design, content and offer for each new campaign. Using it for several brands or clients, for example as an agency, needs a separate license.

08

How does support work, and what stays on my side?

Every paid tier comes with guides and 2 consultation hours for questions and help with the product. Done Together adds 20 hours of Playmar specialists for customization, technical questions and preparing the integration. Hosting, embedding the game into your site or app and connecting it to your systems stay on your side in the Do It Yourself tiers. In Done Together, we agree upfront how the 20 hours are used, which may include help with a simple integration.

09

Why not order a custom game instead?

Custom development gives you full freedom, but the game has to be designed, drawn and built from scratch, often through many internal approvals. That takes months, a lot of internal resources and a serious budget. A Playmar template is ready in days, starts from €389 and is based on mechanics we have already run for global brands. If you need something truly unique, WE2 DIGITAL builds custom games too.

10

How is this different from SaaS game builders?

SaaS builders are quick to start, but you pay a subscription for as long as you use them, customization is limited to what the platform and your plan allow, and you still design the whole campaign yourself. With Playmar you buy once and keep the code, design and assets, host the game wherever you want and start from a mechanic already designed around a business goal.

11

What about analytics and player data?

Templates are ready for analytics: custom game events such as plays, wins, promo code copies and CTA clicks are already built in. Connect them to your GA4 and GTM setup with the analytics guide, and add your own events if you need more. Playmar doesn't collect or store any data about your players, in any form: you deploy the game on your own servers, and data goes only where you send it. Results always depend on your audience, offer and execution.

12

Can I try a game before I buy?

Yes. Every template has a free demo that opens in your browser: play the game and see which elements you can customize after purchase. Refunds for paid tiers follow the Playmar Terms & Conditions.

Didn't find your answer? Email us at playmar-service@we2.digital

08

Who's behind Playmar?

Alex Andro, CEO of Playmar.io and WE2 DIGITAL AGENCY

Alex Andro

CEO OF PLAYMAR.IO 👾 · CEO OF WE2 DIGITAL AGENCY

“I'm innovating in gamification for brands, creating a new and unconventional form of communication between companies and their customers 🎮”

My team and I are building Playmar.io: a new approach designed to make gamification a practical, scalable and efficient growth tool for marketing and CRM teams.

ATTRACT NEW USERS RETAIN EXISTING ONES EMAIL · WEBSITE · CHATBOT · PUSH
LINKEDIN SUBSTACK
Mariia Denisenko, Product Owner at Playmar.io

Mariia Denisenko

PRODUCT OWNER · PLAYMAR.IO 👾

“We're bringing the power of gamification to businesses of any size. Our goal is to help entrepreneurs and small-to-medium companies use engaging, game-driven experiences to reach their business goals.”

I'm a Group Head and marketing project manager with deep expertise in email marketing and gamification.

MARKETING PROJECTS EMAIL MARKETING GAMIFICATION
LINKEDIN
Kirill Zalnov, Marketing and Growth Lead at Playmar.io

Kirill Zalnov

MARKETING & GROWTH LEAD · PLAYMAR.IO 👾

“Gamification works when it's tied to a business goal. My job is to make sure every Playmar template helps brands reach theirs.”

I'm a digital marketing manager and team lead. At Playmar.io, I drive the growth of our marketing and our products.

DIGITAL MARKETING GROWTH PRODUCT MARKETING
LINKEDIN
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09

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Prefer email? Write to us anytime at playmar-service@we2.digital

Ready to see it in action? Every game has a free demo.

SEE PLAYMAR ON GUMROAD