Where do your customers live?
Pick one or more countries. The calendar only shows occasions people there actually celebrate: no Oktoberfest for Jakarta, no February Valentine's for São Paulo.
Which month are you planning?
The number on each page is how many occasions fall in that month for the countries you picked.
Pick your reason to play
Dates are per country. Where a date calls for tact, you'll see why. Some dates are better left alone; they're listed at the bottom with the reason.
Which game fits this occasion?
Every mechanic is checked against the occasion: what it needs (music, a hunt tradition, a multi-day run) and what would be tone-deaf. Ranked by fit; everything filtered out is listed with the reason.
What should the game do for you?
Each answer rewrites a part of the prompt: the email gate, cart thresholds, reminder logic, right-to-left layout.